Hospitality Administrative II covers hospitality marketing and human resource management. This course focuses on the key concepts and principles in marketing and how these concepts are applied, with an emphasis on the marketing process relating to the hospitality industry. The HR portion focuses on the theory and practice of effective management of human resources to achieve organizational goals and objectives. HR professionals and line managers should understand how best to select, recruit, deploy, train and develop, assess and reward people who work for them. Students will acquire skillsets in these areas.